The Good Business Online Awards are designed to recognise leaders in both online support and customer service. Completed annually and currently in the second year of its launch, The awards seek to interact with Europe's business, innovation and technology leaders through a recognition and expertise building initiative.

Companies that participate are given the opportunity to benchmark themselves against the top performers. The recipients are acknowledged for their achievements and recognised as the leaders of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far- reaching scale.

The awards provide the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries.